About Us
Sox Footwear is a premier, sustainable athletic sock brand with a dedicated regional sales hub in Dubai, United Arab Emirates. Originally launched in 2016 by two sports-mad founders, the brand has disrupted the sportswear market by managing 100% of its own in-house design, testing, and production at its state-of-the-art factory employing over 100 permanent staff.Engineered for world champions and everyday adventurers alike, Sox Footwear specializes in high-performance, structurally optimized Crew Socks, slight compression Knee-High Socks, low-cut Anklets, and Tab Socks.Every pair is tailored specifically for elite performance across cycling, running, mountain biking, padel, horse riding, gym fitness, and active lifestyles. Mechanically, the socks are knit to precision using a proprietary, ultra-soft synthetic yarn blend called PolyLon36, delivering an elasticated leg with an incredible 600% performance stretch that conforms comfortably to any width.The technical architecture integrates an intricate X-pattern breathable mesh for superior ventilation, a seamless blister-eliminating toe design, targeted arch support, and strategically reinforced heel and toe cushioning to minimize high-intensity friction.Backed by an industry-leading 5-year quality guarantee, the brand features cutting-edge TruePrint direct-to-garment (DTG) technology that infuses vibrant, color-locked patterns directly into the fabric fibers so they never fade.Deeply committed to environmental responsibility, safety, and social integrity, Sox Footwear operates a solar-powered production facility and sources yarn certified under the international OEKO-TEX® STANDARD 100. Every product utilizes eco-conscious, Global Recycling Standard (GRS) certified recycled materials and water-based, AZO-dye-free inks safe for skin sensitivities. For retail distribution, crew socks are packaged in multi-use, reusable PVC zip-lock bags to eliminate single-use waste.In the Middle East, the retail line is available online at SoxFootwear.ae, Wolfis.ae, and RCDXB.com, as well as in-store at premier regional endurance hubs including Revolution Cycles, Wolfi’s Dubai, Endurance Bicycle Shop (Sharjah), The Cyclery, and Ventum House.Beyond its core retail collections, Sox Footwear is the premier provider of custom athletic socks and bespoke performance apparel across the UAE and the GCC region. We specialize in manufacturing custom cycling socks, team running socks, and branded fitness apparel tailored for corporate wellness events, sports clubs, racing teams, and gym communities. Utilizing advanced 3D digital sock design technology, our expert team brings complex, vibrant, and comic-style visuals to life—including tailored event branding and geometric patterns—while strictly respecting local architectural and commercial design guidelines. Offering flexible minimum order quantities starting at just 30 pairs with volume-based pricing tiers, we handle seamless end-to-end design sublimation and rapid regional courier delivery to ensure your team or business stands out.
About Us
Sox Footwear, a proudly South African sock brand founded in 2016, brings you top-quality performance socks crafted for athletes worldwide.
Manufactured in South Africa, our handpicked designs and cutting-edge direct-to-garment (DTG) print technology deliver vibrant, fade-resistant colours and unmatched durability.
Paired with super-soft synthetic fibres that retain shape and move with you, each pair is perfect for sports and everyday wear. We’re committed to raising the global standard, blending rich design stories with innovative tech, and launching fresh products yearly.
Join us in embracing sustainable style with eco-friendly packaging—shop the future of socks today!
GOING GLOBAL
In 2020, Sox Footwear partnered with a cycling distributor to launch in the United Kingdom. This was the start of an amazing global initiative to grow awareness and expand the brand into a global market.
From 2021, Sox Footwear expanded to key international territories like Belgium, Sweden, the Middle East and the United States of America. Now we find ourselves in more than 20 international locations with Australia, USA and Germany being some of the most recent.
OUR CERTIFICATIONS
Our materials have been tested for an exact composition breakdown for each sock-type.
Our Knee High socks have been tested with Hohenstein Laboratories DIN SPEC 4868 using HOSYcan testing device. rating. Our knee high socks offer a functional compression of 15-25 mmHg at the calf with an increasing pressure profile. Category D.
Our socks have also been tested for banned AZO colourants, cleavable and certain free available arylamines, and none of these have been detected.
OUR TECHNOLOGY
Our cutting-edge direct-to-garment (DTG) print technology redefines sock design by delivering vibrant, fade-resistant colours that stand the test of time.
Pioneered right here in South Africa by The Sox Factory, this innovative process infuses ink directly into the fabric fibres using advanced inkjet printers, ensuring seamless, long-lasting prints that resist washing out or fading—even after countless wears and washes.
Unlike traditional methods, the vibrant designs are printed on our unmatched super-soft synthetic socks that keep their shape and structure while moving with you, making each sock a perfect fit for performance and everyday use.
Now, this homegrown innovation is gaining global recognition, setting a new benchmark for quality and sustainability in the apparel industry, as it supports reusable packaging and eco-friendly practices.
THE DESIGNS
All our designs are born in-house at the Sox Factory in Pretoria, South Africa. Each one is handpicked with a cheeky nod to the latest colour and pattern trends, crafted to wow athletes and adventurers alike.
The designs are curated to suit various individuals whether that is to blend in our stand out. Perfect for runners, cyclists, and trailblazers, get ready to strut your stuff with socks that merge durability and personality!
THE YARN
Sox Footwear socks deliver comfort, bold design, and performance. With breathable mesh, reinforced toe and heel, seamless toe construction, and targeted arch support, they’re built for athletes but worn by anyone who wants a better sock. Our colour-lock print stays bright wash after wash, and we back it with a 5-year quality guarantee.